BACKLINK MANAGEMENT BLOG

Guides on tracking backlinks, with the sources dated.

Practical, source-dated guides on tracking backlinks, handling changed placements and organising link building across clients. Every non-obvious claim carries a source and the date it was read.

Diagram of a live link between a guest post and your page, and the four events that break it: the post is gone (404), the post moved (301), the href was dropped or repointed, or a rel attribute such as nofollow or sponsored was added.

Link building

Guest Post Link Removed? What to Check Next

A guest post link is rarely "removed" in one single way. Most of the time the publisher edited the article, repointed the href, retired the page, or added a sponsored attribute — and each of those is a different problem. Check which one you actually have before you email anyone, because the remedy, and whether you have one at all, depends on it.

16 September 2026 · 12 min readRead the guide

Diagram of the client, campaign and target URL hierarchy: one client workspace branches into two campaign tags, and each campaign branches into the target URLs its links support, with anchor text and follow status recorded per link.

Agencies

Backlink Management for Agencies, Without the Shared Spreadsheet

Backlink management for agencies means recording every placement you agreed to per client, re-checking that each one is still live and dofollow, and reporting the movement. The part that breaks first is not the links. It is the system that holds them once you pass three or four clients.

15 September 2026 · 9 min readRead the guide